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Search Engine Optimization and Promotion Articles - Search Engine Marketing Tutorials

Read Search Innovation's Search Engine Marketing articles about the latest website promotion, optimization and positioning trends.

What's The Deal With Search Engines And Text Link Ads?
When did hypertext links become the enemy? Isn't a link just a link? Not really, at least according to recent blog and forum posts.........

Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines........

Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.......

Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for......

One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results......

SEO Meets Website Architecture
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, search engine optimization is simply an extension of best practices in web page design......

SEM - Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed......

Search Engine Wars - Innovate To Survive in 2004
After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. See how to avoid being caught again......

Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? Relying on buzzwords may not be the best way to gain traffic......

Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization results to produce targeted traffic to your website......

Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms.....

Optimizing Dynamic Pages (Part II)
Not having your dynamic web pages included in the search engine listings can be particularly frustrating. Here are several ways to help get your pages to show up....

Optimizing Dynamic Pages (Part I)
Building dynamic pages for your website can save a lot of time and energy, but those pages can pose some special challenges for getting listed in the search engines....

Link Building That Makes Sense - Building Link Popularity Naturally
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way....

The Myth of Guaranteed #1 Ranking in Search Engine Marketing
When it comes to the myth of 'Guaranteed #1 Ranking' in search engine marketing, the bottom line is this: search engine marketing professionals do not own the search engines. If you don't control the medium, you can't guarantee the result.

Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.

Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?....

Sitemaps and Hypertext Links: "Food" for Search Engine Robots
Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages....

Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you....

Good Content: The Key To Search Engine Ranking
What drives visitors to your website and keeps them there? Good content....

Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online....

Low-Cost Website Promotion For Small Businesses
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign....

Increasing Profits For Small Businesses Through Search Engine Marketing
As a small business owner or manager, you have one principal goal: increase your profits. Whether you are a sole proprietor looking to increase your own income, or a corporate manager looking to increase shareholder equity, your bottom line is the bottom line....

Getting Honest with the Search Engines
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble....


Read Search Innovation's Search Engine Optimization tutorials about ways to make your site more search-engine friendly.

Optimizing Frames for Search Engines
Because of the way framed web pages are created, search engine robots have a difficult time spidering sites built in frames. The best way to make a website accessible to search engine robots is to take it out of frames, but what can be done if the site absolutely must remain in frames?

Optimizing Pages with JavaScript and Style Sheets for Search Engines
Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can be different from Search Engine to Search Engine, and which may even change over time, all aim at deciding how "relevant" a page is to a given user's search.....

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